Like most real-life fairy tales, Lime Crime began as one girl's dream to make the world a brighter place. New York makeup artist, blogger, and self-proclaimed "Unicorn Queen", Doe Deere couldn't find makeup bright enough for her tastes, so she teamed up with a group of chemists to create  makeup "so bright, it's illegal"!

Doe Deere is an animal lover with two cats, and has a personal stake in making sure Lime Crime products are never tested on animals, and are PETA-certified cruelty-free. In March 2010, Lime Crime donated a portion of proceeds to an animal shelter called Bideawee.